Case Study - The Hillywood Show

Subscribers: 1,016,452

Biggest hit: Breaking Dawn Parody - 29,725,630 views.

The Hillywood Show started out as a low budget bit of fun between two sisters; Hilly and Hannah Hindi with their imitations of celebrities, especially Johnny Depp.

With more and more views, the sisters became more and more popular. With the increase in technology and people donating to help them create more parodies with a bigger production value, they became viral.

Hillywood still have a 'donate' part of their website and 'raise-a-thons' on their channel to boost views and make more videos. 

This parody is my favourite made by them as it is my favourite TV show and they even got all the cast to appear in it! How awesome is that?! Now watch the two video's embedded. The difference is huge!

How this relates to me

This example shows that anyone, no matter how small a production can become internet famous, from a free to use site. Gives us hope for our advert!

Case Study - YouTube

Founded: 14th Feburary 2005

Available content: video clips, TV clips, music videos, video blogging, short original videos, and educational videos.

Founders: Steve Chen, Chad Hurley, Jawed Karim

Bought by Google for: $1.65 billion

Platforms

Most smartphones can access YouTube either through the app or via the web, but not all of YouTube's videos are available on the mobile version of the site. 

A TiVo service in July 2008 made it possible to watch YouTube videos on TV. In 2009, YouTube launched 'YouTube for TV', a version of the site tailored for set top boxes and other TV based media devices, such as PlayStation 3 and Wii.

YouTube Red

YouTube Red is YouTube's premium subscription service. It offers advertising-free streaming, access to exclusive content, background and offline video playback on mobile devices, and access to the Google Play Music "All Access" service. *only available in the US at this current time*

Technology

How we will use this in our work

For our advert, we want to hyperlink the main advert using them boxes you get on YouTube. 

We want to put videos online of the interviews and the different pathways like this so it will be like a 'choose your own adventure' book and people can click on what they want to see more of.