Sunday 20 December 2015

Case Study - YouTube

Founded: 14th Feburary 2005
Available content: video clips, TV clips, music videos, video blogging, short original videos, and educational videos.
Founders: Steve Chen, Chad Hurley, Jawed Karim
Bought by Google for: $1.65 billion

Platforms

Most smartphones can access YouTube either through the app or via the web, but not all of YouTube's videos are available on the mobile version of the site. 

A TiVo service in July 2008 made it possible to watch YouTube videos on TV. In 2009, YouTube launched 'YouTube for TV', a version of the site tailored for set top boxes and other TV based media devices, such as PlayStation 3 and Wii.

YouTube Red

YouTube Red is YouTube's premium subscription service. It offers advertising-free streaming, access to exclusive content, background and offline video playback on mobile devices, and access to the Google Play Music "All Access" service. *only available in the US at this current time*

Technology




How we will use this in our work

For our advert, we want to hyperlink the main advert using them boxes you get on YouTube. 


We want to put videos online of the interviews and the different pathways like this so it will be like a 'choose your own adventure' book and people can click on what they want to see more of. 

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