The Great War (WWI, 1914-18) was depressing and according to Malcolm, everyone was "too busy killing themselves" to create art. 'Art Deco' came around in to spread optimism from the devastating war and to bring decadence with the new technology invented and mass production. The term art deco is more of a period of creativity rather than a stylistic element. However, the term 'art deco' didn't exist until the 70s; it was commonly known more as 'The Modern Style'.
Art Deco included sweeping curves and lines, sweeping upwards like a rocket to symbolise movement and mass production, echoing the movement of a machine.
http://giphy.com/search/modern-times
Women were starting to have a voice and were made to reject ways of the past through various fashions of the era. People were also starting to reject religion because of the massacre of the war.
Art Deco mixed both old and new techniques to create modernity. Art Deco took influences from Modernism, Cubism, Russian Constructivism, the Exotic (Blacks and the Africans) and Archaeology. Cubism is the reality of everything- you drew everything you know is there, even if you can't see it. Art Deco was not just visual culture, but material culture too and was inspired by architecture of the Aztec, Mayan's and Egyptian's, especially with the discovery of King Tut's tomb in 1922. Egypto-mania!
https://www.tumblr.com/tagged/horrible-histories-challenge
People were starting to want to be scared too with the release of The Mummy in 1932.
Travel-mania was also huge with new huge cruise liners that were also fast. The auto mobile was also huge with it's new 'aerodynamic' look.
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